16/06/25
Great – I’m a big fan. Although I’ve got a sneaking suspicion this isn’t going to be a chat about our favourite Dua Lipa tunes.
Correct. But now you’re here let me tell you about the other DUA you need to know about.
The Data (Use and Access) Bill (“DUA”) was introduced by the UK government in October 2024 as the pared-down successor of the previous government’s (now defunct) Data Protection and Digital Information Bill (“DPDI”), which itself was introduced in July 2022. Since the bulk of its provisions had already been discussed in relation to the DPDI Bill, the DUA Bill was expected to have an easy journey through Parliament to the statute book.
However, shortly after introducing the DUA Bill the government published its Copyright and AI Consultation Paper as part of its consultation on copyright and AI, and you will almost certainly have read about the opposition by numerous well-known musicians, authors and other artists (including Elton John and Dua Lipa) against one of the policy options in the Consultation Paper, the so-called opt-out mechanism which would entitle AI developers to access and use copyright material for training purposes unless the copyright owner has expressly opted out. And, although the DUA Bill as introduced by the government does not deal with the copyright and AI issue, the House of Lords decided to use it as a proxy to propose a number of legislative changes providing protection for the UK creative sector against AI developers. The government rejected all amendments proposed by the Lords, and after more than a month of ‘ping-ponging’ between the House of Commons and the House of Lords, the Lords eventually gave way and the DUA Bill was passed on 11th June 2025. The bill is expected to receive Royal Assent in the next few days.
So we’ve just got our heads around the UK GDPR and we’ve now got a new data protection law running to 147 clauses and 16 schedules? Really?
It’s not quite as bad as it looks. First, although the DUA Bill is a chunky piece of legislation, less than half of it deals with data protection and privacy. Plus I agree with commentators who have described DUA as an evolution not a revolution of data protection law; as we’ll see there are a couple of interesting changes but for the most part the impact of DUA on SMEs is likely to be minimal.
By way of a summary of the data protection and privacy-related changes:
Quite a list but I take your point about evolution rather than revolution. That said, the last two sound interesting. What’s happening with automated decision-making?
The current rules on automated decision-making (ADM) are set out in UK GDPR, Art 22. In short they provide that an automated decision which produces legal effects on an individual (or similarly affects the individual) is only lawful if the decision:
Furthermore the data controller must implement “suitable measures” to safeguard the individual’s rights and freedoms, including the right for the individual to make representations about the decision, to obtain human intervention in relation to the decision, and to contest the decision.
The DUA Bill introduces additional flexibility by having different requirements depending on:
If a decision results from processing special category data then broadly speaking the existing ADM restrictions will continue to apply, i.e. the ADM is only lawful if the decision is necessary for entering into or performing a contract, or is required or authorised by law, or is based on the individual’s explicit consent.
However if the decision does not result from processing any special category data then the current restrictions will no longer apply. And as a result ADM could, for example, take place on the basis of legitimate interests, i.e. without obtaining any consents.
Separately, if automated processing (whether or not involving special category data) produces a significant decision, the controller must ensure safeguards are in place which ensure that the individual is provided with information about the decision and also enable the individual to:
It follows that if the automated processing does not produce a significant decision the controller is not required to put in place the safeguards, even if the decision resulted from the processing of special category data.
Two final points on the new ADM rules:
1. The DUA Bill provides that a decision is based solely on automated processing if there is no “meaningful human involvement”. Whether there is any meaningful human involvement will depend on, among other things, “the extent to which the decision is reached by means of profiling”. If the controller concludes that there is meaningful human involvement in the decision-making then the ADM rules do not apply.
2. The Secretary of State has the right to issue regulations:
The big change here is clearly not having to obtain individuals’ consent when ADM doesn’t involve special category data. Remind me what special category data is?
The types of personal data which constitute special category data are listed in UK GDPR, Art 9(1):
“personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation”.
A couple of things to note: information regarding someone’s income, assets or their financial circumstances is not special category data; and as already mentioned the Secretary of State is entitled to add new categories to Art 9(1).
And finally what about the changes to cookies? Am I going to be able to get rid of my cookie banner?
The current rules are set out in The Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR). In short they require a website provider to obtain user consent for all cookies except those which are “strictly necessary”.
The DUA Bill creates additional exceptions for cookies and other tracking technologies that are placed solely for the purposes of:
However website providers must still provide visitors with “clear and comprehensive” information about the purpose of the cookie, as well as a “simple means” of objecting to the cookie. In practice this may mean that cookie banners are here to stay but at least website providers can now pre-tick the consent box for functional/performance cookies.
Tags: #pecr, data protection, gdpr, ICO, privacy, third country, UK gdpr
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29/11/22 – The Information Commissioner’s Office (ICO) recently published new guidance on email marketing and phone marketing. The guidance is supplementary to the ICO’s Guide to the Privacy and Electronic Communications Regulations (PECR) and (124-page) draft Direct Marketing Code of Practice.
Direct marketing is a fiddly area, with different rules depending on whether you’re using email/text, phone, post or (perhaps less likely) fax, and also whether you’re marketing to companies, sole traders/partnerships, or individuals. This post takes a look at the rules for direct marketing by UK businesses of their own products and services, either by email or text/voice messaging services (such as WhatsApp or LinkedIn), or by phone. It is not exhaustive, and there are additional rules if for example you are selling pensions or claims management services, marketing to children etc.
What’s the relevant law?
The law applicable to direct marketing is set out in the Privacy and Electronic Communications Regulations 2003 (PECR) and to a lesser extent the UK GDPR and Data Protection Act 2018. The ICO provides extensive, plain English overviews of all areas of marketing law.
Direct marketing by email/messaging services
If you’re looking to market to a contact by email or using a text or voice messaging service then you either need to obtain the contact’s consent or you need to check if you can use the so-called ‘soft opt-in’ exemption.
Consent. For consent to be valid it needs to be freely given, specific, informed and unambiguous. In practice this means no pre-ticked checkboxes, and making sure the consent covers the type of communication you’re using – obtaining consent for marketing by email does not entitle you to send them a WhatsApp. The consent also needs to be separate from other consents, so you can’t include marketing consent in the tickbox wording used for accepting your terms of service.
Soft opt-in exemption. To use the soft opt-in exemption, you need to meet all of the following criteria:
A few things to bear in mind:
Direct marketing by phone
In short, you do not consent for making direct marketing phone calls, whether to individuals or to businesses, unless either of the following applies:
If the phone number is listed on TSP or CTPS you can still get consent to receive marketing calls. The ICO have suggested that any consent for overriding a TSP/CTPS listing should aim to meet the GDPR-style, opt-in standard that applies to direct marketing by email.
When making a direct marketing phone call, you must display your phone number (or a valid alternative number), say who is calling (and provide contact details if asked), provide clear information about the marketing, and make it easy for the recipient to object or opt out.
Tags: #marketing, #pecr, #softoptin, ICO
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19/10/22 – After the uncertainties regarding post-Brexit transfers of data from the UK to third countries, the International Data Transfer Agreement (IDTA) finally came into force on 21st March 2022. Since then things have been a bit calmer. Or at least until a couple of weeks ago when the Secretary of State for Digital, Culture, Media and Sport, Michelle Donelan, announced at the Conservative party conference that the government proposes to replace GDPR with a ‘consumer-friendly British data protection system’.
This update looks at the changes to UK data protection law that are currently being considered by Parliament and recent progress being made with post-Schrems II transfers of personal data to the U.S., and finishes with some thoughts on Michelle Donelan’s announcement.
Data Protection and Digital Information Bill
Last year the government announced a plan to create an ‘ambitious, pro-growth and innovation-friendly data protection regime’ for the UK, and following an extensive consultation the Data Protection and Digital Information Bill (‘DPDI Bill’) was introduced to Parliament on 18 July 2022.
The DPDI Bill proposes a number of changes to the UK GDPR and Data Protection Act 2018. Despite the government’s lofty goals, most if not all of the changes can probably best characterised as relatively minor adjustments and, with the exception of changes to the law on cookies, will make little difference to the majority of businesses. Changes proposed by the DPDI Bill include:
Progress of the DPDI Bill has however stalled. Its second reading in Parliament was postponed on 5th September 2022 following the announcement of Liz Truss’s leadership victory. And, in light of Michelle Donelan’s recent announcement, the bill could of course be abandoned altogether.
Transfers of personal data to the U.S.
Perhaps the thorniest issue for controllers and processors since the CJEU’s Schrems II decision is whether – and if so how – they can lawfully transfer personal data to the U.S. By way of a reminder, the CJEU in Schrems II invalidated the U.S.-EU Privacy Shield as a transfer mechanism, and then made it clear that EU data exporters cannot rely on Standard Contractual Clauses (SCCs) for transfers to the U.S. without addressing the lack of safeguards for data subjects as a result of U.S. signal surveillance activities. The UK in effect inherited the Schrems II problem under the EU-UK Withdrawal Agreement.
The EU and the U.S. have however now made good progress. On 7th October 2022 President Biden signed an Executive Order (EO) which adopts a number of measures to limit the activities of U.S. signals surveillance activities, provides individuals with the right to have such activities reviewed and creates a mechanism for individuals to obtain redress. The EO also implements the EU-U.S. Data Privacy Framework announced earlier this year, in effect a relaunch of the Privacy Shield as a transfer mechanism for EU-U.S. data transfers. In response the European Commission stated that the actions set out in the EO will “address the concerns raised by the Court of Justice of the European Union in the Schrems II decision”, and the Commission is now expected to make the EU-U.S. Data Privacy Framework the basis of an adequacy determination for the U.S.. Pending the adequacy determination, the new safeguards confirmed in the EO are already helpful to EU organisations carrying out a transfer impact assessment to assess whether they can use SCCs to transfer EU personal data to the U.S..
On the same day as the EO was signed, Michelle Donelan and the US Secretary of Commerce, issued a joint statement announcing ‘significant progress on UK-US data adequacy discussions’. In particular, the UK will continue to work to conclude its adequacy determination for the U.S., and the U.S. will work to designate the UK as a qualifying state under the EO, which would give UK data subjects equivalent protections to those that are now afforded to EU data subjects. No indication was given how long this work will take, but it will almost certainly be months rather than weeks. In the meantime, UK organisations proposing to export personal data to the U.S. will want to consider the progress being made on the UK-U.S. data adequacy discussions when carrying out their Transfer Risk Assessments.
Replacing the GDPR
Michelle Donelan’s announcement that the government will be replacing the GDPR, adding for good measure that ‘it is time we seize this post-Brexit opportunity fully and unleash the full growth potential of British business’, went down well with the audience at the Conservative party conference. It’s perhaps unlikely however that many people in the audience were familiar with the detail of the GDPR, and the challenges of creating a data protection regime which achieves the right balance between freedom to use individuals’ personal information and the privacy rights of those individuals.
The reality is that the GDPR is now considered internationally to be the gold standard for data protection and privacy, with the GDPR model being adopted by a number of countries implementing or updating their own data protection laws (at least 17 countries according to one commentator). Having a data protection regime which is ‘essentially equivalent’ to the EU GDPR is also a condition for securing (or in the case of the UK maintaining) an EU adequacy status, which in turn allows the free flow of personal data to and from the EU. Any new ‘British data protection system’ which diverges significantly from the EU GDPR would jeopardise the renewal of the UK’s EU adequacy status in 2025. So whilst Michelle Donelan’s announcement may have gone down well with the pro-Brexit diehards, and we may see further adjustments along the lines of those proposed in the DPDI Bill, I expect the GDPR will be with us for a while yet.
Tags: #data privacy framework, #dpdi, #executive order, gdpr, idta, SCCs
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21/03/22 – As expected, the International Data Transfer Agreement (IDTA), as well as the Addendum to EU SCCs, came into force today as appropriate safeguards for transfers of personal data from the UK to third countries under Article 46 of the UK GDPR. As part of the transitional arrangements the old EU SCCs (with appropriate modifications to make them ‘work’ for UK exporters) can continue to be used as an appropriate safeguard until 21 September 2022 and, if the processing remains unchanged, are capable of remaining valid until 21 March 2024. If you’re not sure what I’m talking about, have a look at my 01/02/22 update.
We are still waiting for the ICO to publish a final version of their new Transfer Risk Assessment (TRA) precedent and tool. In the meantime prospective exporters’ best bet is like to be to use the draft version from the ICO’s consultation last year. More information about TRAs here. I will you keep you updated.
Tags: ICO, idta, SCCs, TRA
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01/02/22 – If you or your organisation transfers, or may transfer, personal data to third countries, i.e. countries that are not considered to have an ‘adequate’ level of data protection (which currently includes the U.S.), then read on. If not, then feel free to skip.
Back in August last year we looked at a brand new international data transfer agreement (‘IDTA’) template, together with a new international data transfer addendum to be used with EU SCCs (‘Addendum’), that the ICO published as part of its consultation on ‘how organisations can continue to protect people’s personal data when it’s transferred outside of the UK’.
The ICO’s consultation closed on 7th October 2021, and on 28th January 2022 the Department for Culture, Media and Sport (DCMS) laid the final versions of the IDTA, the Addendum, plus the transitional provisions before Parliament. Unless the relevant statutory instrument is ‘objected to’ (which, given its subject matter, is very unlikely), the IDTA, the Addendum and the transitional provisions will come into force on 21 March 2022.
UK data exporters who enter into agreements with their data importers based on the old EU SCCs (i.e. Standard Contractual Clauses issued under European Commission Decisions 2001/497/EC and 2010/87/EU) on or before 21st September 2022 may, if the subject matter of the processing remains unchanged, continue to rely on those agreements until 21st March 2024. Note that this only applies where the agreements based on the old EU SCCs were modified to ‘fit’ post-Brexit UK data protection laws, and will not apply to EU SCCs entered into prior to Brexit.
Although the ICO have not yet published the responses from the consultation, the changes to the IDTA are limited with the main ones being:
Tags: data transfers, gdpr, ICO, idta, international data transfers, SCCs, Schrems II
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Part 1 and Part 2 of the What’s been happening with SCCs? updates have tracked the EU’s and the UK’s progress in developing standard contractual clauses (SCCs) to deal with the transfer of personal data to third countries, i.e. countries that are not considered to have an ‘adequate’ level of data protection, as well as the publication of the new EU SCCs. This update focuses on the UK SCCs.
On 11th August 2021 the ICO launched a consultation on ‘how organisations can continue to protect people’s personal data when it’s transferred outside of the UK‘. As part of the consultation the ICO published its proposal for UK standard contractual clauses in the form of a brand new international data transfer agreement (IDTA), as well as its new Transfer Risk Assessment (TRA) and tool. The ICO is also requesting comments on an update of its existing guidance on international transfers. The consultation closes on 7th October 2021.
All very interesting I’m sure. But is any of this relevant to me?
Short version is that if you’re transferring UK citizens’ personal data to a ‘third country’ (i.e. a country which is not considered by the UK to have ‘adequate’ data protection laws (full list here), then yes. You will need to use one of the transfer mechanisms (or ‘appropriate safeguards‘) set out in Article 46 of the GDPR (now incorporated into UK law as the UK GDPR, as amended). And although the UK GDPR provides for a variety of transfer mechanisms, for most businesses the only practical option in these circumstances will be for both the (UK) data exporter and (third country) data importer to enter into an IDTA, having first completed a Transfer Risk Assessment (TRA).
Bear in mind that for these purposes:
Ah, ok. So what do I need to know?
The new IDTA and TRA requirements will not not become law until the end of 2021 or, more likely, spring 2022. Between now and then the situation is a bit of a mess. UK law provides that the old EU SCCs must continue to be used as the Article 46 transfer mechanism, even after 27 September 2021 when they cease to be lawful for new EU cross-border data transfers. Although some commentators have suggested that, in a post-Schrems II world, a better approach is for UK data exporters to use the new EU SCCs until the new IDTA is adopted, my view is that for the time being most UK data exporters should stay compliant with UK law and either make Brexit-required changes to their existing SCCs or, for new transfers, put in place a data transfer agreement based on the old EU SCCs.
The timelines for UK data exporters being legally required to use the new IDTA for international data transfers will be 3 months for new transfers and 21 months for existing transfers, each period running 40 days from the date on which the IDTA is laid before Parliament as a regulation.
Some high-level comments on the IDTA:
And some comments on the TRA:
Hmm… 49-page risk assessments and 43-page data transfer agreements. Doesn’t exactly sound ‘agile’?
You’re referring to the comments of the UK culture secretary, Oliver Dowden, who suggested in his article in the FT last February that that the UK can now be more ‘agile’ when it comes to ‘[striking] our own international data partnerships with some of the world’s fastest growing economies’.
If we accept the importance of ensuring a meaningful level of protection for UK citizens’ data when shared with third parties outside the UK then we either have to provide a mechanism which gives organisations the ability to put in place a framework to ensure a meaningful level of protection, or we go down the data localisation route and make it unlawful for personal data to be transferred from the UK to any ‘third country’.
Despite the reservations mentioned above, the ICO have in my view done a good job striking a balance between the need for ‘agility’, and the need to provide meaningful protection of personal data in a world which, for the most part, falls far behind the ‘gold standard’ of EU and now UK data protection. But the elephant in the room remains why the ICO (or appropriate government department) cannot provide UK data exporters carrying out a TRA with guidelines regarding each third country’s legal framework, third-party surveillance rights and safeguards, and their similarity to those in the UK. It will be interesting to see if this is addressed by the consultation.
Tags: data transfers, gdpr, ICO, idta, international data transfer agreement, modular SCCs, SCCs, Schrems II, Standard Contractual Clauses, transfer impact assessment, UK gdpr
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05/07/21 (updated) – As part of the Trade and Cooperation Agreement the EU and the UK agreed a six-month ‘bridging period’, allowing transfers of personal data from the EEA to the UK to continue freely until 30th June 2021, to give the European Commission enough time to adopt the adequacy decisions which are necessary to allow personal data to continue to flow from the EEA to the UK. (If you’re not sure what I’m talking about, then you catch up here and here.)
Anyway, good news. With a full two days to spare, the Commission formally adopted the adequacy decisions for the UK on 28th June – one for transfers of personal data under the GDPR and the other under the Law Enforcement Directive. As a result personal data continues to flow freely from EEA countries to the UK after the end bridging period.
Unlike the adequacy decisions adopted by the Commission for other third countries, the ones adopted for the UK have ‘sunset clauses’ which means that, unless renewed by the Commission, the decisions automatically expire in four years’ time. Furthermore, the Commission can intervene at any time during the four-year period if it considers that changes to UK law reduce the level of protection currently in place.
Tags: adequacy decision, data protection, gdpr, SCCs, sunset clause, third country, Trade and Cooperation Agreement
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09/06/21 – At the end of last week, and more than three months later than originally expected, the European Commission published final versions of its new standard contractual clauses (SCCs) for the transfer of personal data to third countries (New EU SCCs).
The New EU SCCs replace the standard contractual clauses adopted by the European Commission in 2004 and 2010. They have been significantly updated to be consistent with the GDPR, and also address many of the issues raised by the CJEU in its Schrems II judgment. Unlike their rather inflexible predecessors, the New EU SCCs are modular in format and can be adapted to accommodate various data transfer scenarios, including processor-to-processor transfers which will be welcomed by many B2B service providers.
Until the beginning of last month, it was assumed by most privacy geeks that the New EU SCCs, when adopted, would simply be topped-and-tailed by the ICO and then rolled out for use by UK companies transferring personal data to ‘third countries’ (i.e. countries without a UK adequacy finding, which currently includes the U.S.). However, last month we were somewhat taken by surprise when the ICO announced that it is currently working on bespoke standard contractual clauses for the UK (UK SCCs), expected to be published in draft form for consultation later this month.
Schrems II underlined the importance that the EU attaches to protecting its citizens’ personal data after it has been transferred out of the EU. The UK government on the other hand has stated its post-Brexit intention to ‘strike [its] own international data partnerships’ and to be more ‘agile’. It will therefore be interesting to see if the UK SCCs take a more permissive approach than the rigorous, post-Schrems II approach adopted by the New EU SCCs. And if the UK SCCs are significantly less protective than the New EU SCCs, whether the European Commission will threaten to take another look at the adequacy decisions for the UK… Given that we’re now only three weeks away from the 30th June deadline (when, in the absence of an extension, the UK becomes a ‘third country’ for GDPR purposes), this could be very bad news for UK businesses receiving personal data from customers and other data partners within the EEA.
Part 3 to follow once the UK SCCs have been issued for consultation.
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05/05/21 – If your organisation does not transfer personal data to ‘third countries’, i.e. countries outside the EEA that do not have a UK adequacy finding, then breathe a sigh of relief and feel free to go and do something else. If, however, your organisation does transfer personal data to a ‘third country’ (which for these purposes includes the U.S.), then this is likely to be relevant to your data processing arrangements.
During an IAPP/LinkedIn Live event last week, the European Commission’s Head of International Data Flows and Protection, Bruno Gencarelli, explained that the delay to the adoption of the EU’s new Standard Contractual Clauses (New EU SCCs) is principally due to the volume of feedback that the European Commission has received since the publication of the draft New EU SCCs last November. However, according to Mr Gencarelli, it is now ‘a question of weeks‘ until the New EU SCCs are adopted by the Commission.
Most privacy lawyers – including me – have been assuming that once the New EU SCCs are adopted by the Commission, then the UK’s ICO will adopt pretty much identical standard contractual clauses for UK data exporters. This assumption has been based in part on the ‘copy & paste’ approach that the UK has so far taken to incorporating the EU GDPR (and for that matter the existing EU SCCs) into UK law, and in part on the fact that the UK is currently looking to secure a ‘clean’ EU adequacy decision while fully aware of the importance that the EU attaches to maintaining ongoing alignment of the EU and UK data protection frameworks.
It therefore came as a bit of a surprise when the ICO’s Deputy Information Commissioner, Steve Wood, announced today that the ICO ‘is working on bespoke UK standard clauses for international transfers, and intend to go to consultation on them in the summer‘. No details yet, but the message is clear – if you’re expecting the UK’s new SCCs to be a ‘copy & paste’ of the EU’s New SCCs, then don’t. And in terms of timing, it looks like UK data exporters may have to wait for another few months before they have access to updated SCCs for their transfers.
Part 2 to follow as soon as we have some more detail.
Tags: adequacy decision, data protection, gdpr, SCCs, Standard Contractual Clauses
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15/04/21 – If you’ve been following the progress of the UK adequacy decisions (see updates from December 2020 and March 2021), you will know that we have been waiting for the European Data Protection Board’s opinions on the draft UK adequacy decisions. As per the EDPB’s press release yesterday, these opinions have now been adopted.
Although the full texts are not yet available, the press release suggests that the EDPB’s opinions broadly supports the adequacy decisions, noting that the UK has “for the most part” mirrored the GDPR and the Law Enforcement Directive in its data protection framework, and that as a result many aspects of the UK’s law and practice are “essentially equivalent”.
However, the EDPB also emphasises that the alignment of the EU and UK data protection frameworks must be maintained going forward, and welcomes the European Commission’s decision to limit the duration of the adequacy decisions (to 4 years). The EDPB also urges the Commission to closely monitor how the UK applies restrictions to onward transfers of EEA personal data, including transfers pursuant to adequacy decisions adopted by the UK, international agreements concluded between the UK and third countries, or derogations.
Next step is for the adequacy decisions to be approved by representatives of all 27 EU member states via the so-called ‘comitology procedure’, following which they can be adopted by the Commission. I will keep you posted.
Tags: adequacy decision, brexit, data protection, data transfer, EDPB, gdpr
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